REGISTER TO OUR NEWSLETTER:
   
 
  artists
     
 
JAMES ROSENQUIST (b. 1933)  



"Painting is probably much more exciting than advertising," Rosenquist has said, "so why shouldn't it be done with that power and gusto, with that impact." Like other Pop artists, Rosenquist is fascinated by commercial and everyday images. He also understands the power of advertising's use of "things larger than life", he once painted billboards for a living�and even in early abstractions he borrowed the exaggeratedly cheerful palette of the giant signs. His next step was to explore the artistic potential of the billboard's scale and photographic style.


 
 
BACK TO ARTIST HOME PAGE